As part of my role at Mogogo, I had the opportunity to lead the design and production of our booth for Host Milano 2025 — one of the world’s largest and most influential trade fairs in the hospitality industry.
This event marked Mogogo’s first independent appearance on the global stage, which brought both excitement and complexity. I was responsible for defining how the company would present its identity, values, and strengths to an international audience. The design needed to balance storytelling with spatial efficiency, taking into account the booth’s layout, location, orientation, and visitor flow within the fairgrounds.
The final result — shown here — showcased our rebranding, new product offerings, and core collections, all within a compact 60 m² space. I led the project from concept to completion, overseeing every phase: from initial ideation and 3D visualization through multiple design iterations, to production with a local fabrication company. My role extended into technical coordination and logistics, including communication with the venue, shipping and delivery management, and on-site supervision during construction and setup.
This project was a unique and rewarding challenge, allowing me to apply and expand my skills as a designer, project manager, and production coordinator. The booth received enthusiastic feedback from both visitors and our internal sales team, who praised its professional presentation and strong brand presence.
Disclaimer: All products displayed within the booth were designed by Mogogo prior to this project unless otherwise noted.
Branding and graphics: Studio Koniak
Copywriting: Danielle Ziri
Photography: Itamar Ginsburg
Hospitality is a fascinating industry — it lives right on the border between B2B and B2C. It’s deeply rooted in tradition, yet always open to innovation. As a designer for Mogogo, I’m constantly inspired by this duality, seeing every challenge as an opportunity to rethink and elevate the experience.
This project focused on reimagining the mixology service cart, one of Mogogo’s most recognizable products. While the cart itself had a strong reputation, its cocktail version lacked the refinement and detail we strive for.
I led the design and development of a new mixology tool kit, enhancing both usability and aesthetics. By refining the material palette, aligning it with Mogogo’s design language, and replacing OEM components with custom, purpose-built pieces, the result was a cohesive and elevated bar experience.
The final kit includes an ice bucket with tongs, a towel hanger, and a butcher-style cutting board (with optional cloche), crafted in stainless steel and bamboo — materials that capture Mogogo’s balance of strength, warmth, and sustainability.
Disclaimer: I do not claim ownership of any items described above. My contribution in this project is limited to the add-ons described above. The cart itself was designed by Mogogo prior to my tenure with the company.
Photography by Itamar Ginsburg
I had the pleasure of working for studio HUBE - a design firm for bespoke wall art and other 3D interior elements. Featured here is a selection of my work for the studio, which included all aspects of design - from initial concept, through 3D modeling and rendering, all the way to planning for production. A free thinking, multidisciplinary approach enveloped the entire workflow at HUBE, which resulted in innovative and varied designs.
In this work I seek to illustrate and enhance the negative space that exists in the chair in the absence of the sitter. By pouring material into the seat, a symbiosis of negative space and positive space is reached, joining together to create a new object. Through assembling and disassembling the objects created in this process, I wish to show the synergistic potential in the choice of treating negative volume as part of a new design. In this case the product is a side table that preserves the memory of the chair and illustrates its missing contents.
This project was commissioned by Freshpaint and Toolman’s as part of their Take a Seat exhibition.
Photography: Meidan Gil Arush
As the lead designer for ECOncrete® I developed various ecological marine infrastructure solutions. One of the more innovative and thoroughly researched products I worked on is the Droplock, an interlocking scour protection unit that is as a structurally sound and, most importantly, ecologically beneficial alternative to existing solutions.
These units are to be dropped off a barge from the surface of the water onto the ocean floor in order to stabilize offshore infrastructure, such as windfarm piles. To facilitate these requirements, several of my designs were considered and evaluated. The unit’s hydrodynamic performance had to be tested in multiple scale model drop tests measuring their spread radius and interlocking capabilities. The final design was further developed and optimized to fit the manufacturing capabilities, structural requirements and ecological performance.
The unit is now patented and a pilot installation is being monitored in the eastside waters of the USA.
The Drip Baskets were presented at Freshpaint Fair 2021 as part of MISS Design, a crafts collective founded by myself and four other friends. The Drip Baskets collection was developed as we set out to demonstrate the potential of industrial waste and byproducts as raw material for contemporary craft. We imagined a future gatherer, wandering a post industrial wasteland, and how they might use what they find to create applied art.
Me and Eyal Shushan developed a system by which we use agricultural waste, mainly discarded drip irrigation hoses, to create hand made baskets. Through this process we invented tools that allowed us to bring forward a unique design language, one based on the physical properties of the raw material and the inherent aesthetic of these black plastic tubes.
Freshpaint is the largest art and design fair in Israel. the Project brought us attention and interest from publications and design outlets both local and global. This also served as an experience in brand development and marketing design.
Our installation at Freshpaint Fair before the grand opening.
Freshpaint Fair opening night.
IZOON is a unique drinking experience in which the user takes the role of a hummingbird, gliding through a space occupied by a variety of hanging nectar filled vessels.
The shapes of the vessels are abstract interpretations of natural forms. The colors correlate to specific flavors, as demonstrated in research conducted by Prof. Charles Spence. Through this project I aim to test the intuitive human expectation for taste relating to visual stimuli.
The main material used is porcelain, with stainless steel hangers inside. A pointy glass straw allows the user to penetrate a silicone membrane at the tip of the vessel and drink the liquid inside.
In recent years, there has been a growing awareness of the need to improve industrial and resource utilization practices. This project showcases how design can promote a circular economy, where the end of a product’s life is only the beginning of another.
Plasti Fantasti is a research and development venture for innovative circular technologies using recycled plastic. In developing the showcased mechanisms and products I followed the principle of accessibility. I deliberately emphasized the and assembly and disassembly of the product, while using as few parts as possible and a limited range of raw materials.
The end result of this effort is a HIFI system comprising of a pair of active monitors and a turntable. The enclosures are made of recycled HDPE sheets and steel sheets, with no glue, screws or any additional connecting hardware - only integral geometric locks. For example, the control buttons on the speakers are also part of the case itself. The outcome is an honest, transparent, and colorful design language, coherent to the subject matter of music playback products.
A DIY kit for transforming produce boxes into backpacks for pedestrian dumpster divers. Designed to be lightweight, durable, and comfortable.
Urban dumpster divers often relay on large grocery bags for carrying produce back home. The uneven distribution of weight can result in back pain or strained muscles, and damage to the fruit and vegetables. This kit makes sorting and transporting produce a breeze, and can be easily disassembled and stowed away in a handbag.
The plastic parts are 3D printed PETG, designed to be easily reproduced. The textile materials used are standard nylon straps, a nylon mesh, and an elastic band. The hanger is a steel telescopic rod. The box itself is meant to be collected from the market floor.
